2007 July > Garrett B. Gunderson

Flashpointe Media

Today I am working on Flashpointe Media, a company that is designed to create an experience for companies to better serve their clients and to avoid commoditization. It flushes out the message that most people and companies are not able to articulate. For example: if someone wants to deliver a message to the marketplace they could create a book. Flashpointe has the network to assist them in creating that message and having an actual book.

Most people are out hiring media companies to buy business cards, create logos and some stationary, but Flashpointe helps them leverage the knowledge they have within through intellectual capital. Some ways to leverage is creating presentations for seminars, with individual clients, and able to deliver unique information that can be then used for a book or a radio show or someway that is larger than an individual or firms current marketplace and position.

I must admit, it is interesting working with people that are brilliant artistically because sometimes business is a complex form for some of them. Yet, that is the beauty of Soul Purpose because I can’t fathom being able to do the graphic and artistic representations that are created.

When I was creating Freedom FastTrack, Flashpointe was critical at creating a platform to convey the message visually, demonstrate an experience for the client, and be able to have efficiency and elevate the education. We have intro packets, progression monitors, artistic illustration conveying each stage, audio covers and jackets, web-site and models, plus so much more. This allowed and continues to allow for people to have extraordinary and duplicatable results in working with people.

Just wanted to share something I am passionate about.

Posted by Garrett in Soul Purpose | No Comments »

The FastTrack of My Business

Today Jason Byrne is flying in from Boulder, CO to facilitate a two day retreat for four of my companies. This is where time is dedicated to focus on the mission of the firm by enhancing the experience for the client and the processes so each member of the firm can work more in their Soul Purpose. This is something that I am in the practice of doing at least once a month, but most of the time more frequent than that. It is fun to brainstorm, address any liabilities of the firm, engage the key players for operations, and then to capitalize on opportunities.

By the end of the day we create specific accountabilities and deadlines. The type of organization that comes about provides more production capability with each person gaining clarity, confidence and excitement.

To live Soul Purpose, each person identifies the five things that give them the most energy in business (something they actually gain energy from and could do all day long), plus the three opportunities they are most excited about. Next we address what we would like to know and accomplish by the end of the day. Everyone participates in this. Once that is complete, we go through the Production Continuum for the business (a model exclusive to the FastTrack). Here we identify assets, liabilities, and by doing this we recognize opportunties. When the opportunities are identified, then there is a measurement tool for production.

Well, there is some insight, it will be an exciting, energy filled two days.

Posted by Garrett in People are Assets, Soul Purpose | No Comments »

CFW

Today we are delivering a symposium. It is called “The Rationale of Living and Unreasonably Abundant Life.” The title is hard to understand at first glance, but I will explain it in some more detail. We create and live in scarcity when we have “reasons”. We become so reasonable or in other words we have stories and excuses of why things are the way they are (especially when they are less than ideal). To be abundant we have to look beyond our reasons in the moment and make powerful choices to create opportunity and live abundantly. Abundance is the natural state, but through reasons we invite the illusion of scarcity.

An example for me this morning was working out. I had plenty of reasons not to work out, but I had to get beyond those reasons to make it to the gym. This has been the same thing in business. I have been told many times that something just isn’t possible- just look at all the reasons it won’t work. By being extraordinary instead of reasonable I have been able to accomplish what many people thought to be impossible at one time. We all have this power or ability, but it takes being abundant and going beyond our simplistic reasons that are fear based.

I love the Curriculum For Wealth series (CFW). This is where we address these issues specifically, identify and teach principles, and associate with other people driven to live prosperous lives. Today the Passon of G2 will be presenting. (That is Garrett White and I, hence the G2). This is a forum to really investigate and discover where we are in scarcity and what to do to achieve and stay in abundance.

Posted by Garrett in Curriculum for Wealth | No Comments »

Quality Time

It has been a few days now since I have checked in and done some writing. I have been on a family trip to Deer Valley, Utah. It started out a bit rough since our original plans were to go to Pineview Reservoir, but I didn’t confirm the reservation. In any situation that is less than ideal, the best question I know to ask is “How can I create the most value”? Not sure exaclty what to do, I called on Alyssa and Kati (they used to book retreats for the Engenuity partners) and they helped me to reserve a place in Deer Valley.

The first place that we went to did not have air conditioning, railings on the balcony, and well, was less than ideal. Fortunately my wife made some calls and we finally found a great place. In these situations I have to admit that I did get frustrated and experienced some scarcity, but this is where a good conversation can be the best remedy. My wife was emotional when at first she saw the trip jepardized and I was there to resolve her concerns, but later it was me who called on her to help me.

As human beings we all have our moments of scarcity, but as long as we are aware there is something we can do about it. Usually it requires giving up our prideful moments or having the perspecitve of what we really want versus short-sided payoff.

We ended up having a great trip. Hiking, going to Jordanelle Reservoir, touring Park City, biking, and just haging out and talking. I chose not to get on the internet and blog or do any business while away. However, I did take some picutures that I will post in the album section of the site under trips.

Posted by Garrett in Killing Sacred Cows | No Comments »

Media

Last night was the first video cast of our Producer Forum. We are excited to introduce this technology so we can have further reach with the message of prosperity and principles. We are actually doing our first video cast for the CFW (Curriculum for Wealth) on July 27th. The good news is that this is just the beginning.

Ryan Bradshaw, the CIO of the Accredited Network, is working with our architect to build a TV studio on the second floor of the building. We are working on the technology to have guests appear on split screen and from the comfort of their own city. We began Freedom FastTrack radio earlier this year, but with video casting and a tv studio, we can take it to a whole new level.

On another note, today is what we call a Friday Monthly. It is where the partners of Engenuity SLC spend one-on-one time with each team member and advisor. We actually have different questions that we cover each quarter, but the other two monthies in that quarter we have a Attitude/Altitude sheet that ranks fifteen areas. This meeting allows us to see if our perspectives are aligned, if there are any changes to be made to allow someone to be more aligned with Soul Purpose, congratulate and appreciate in areas of excellence, to create clarity moving forward, acknoledge and adjust any areas of discontent, and so on. With my schedule, this is some of the only time that I spend concentrated time with many of these individuals. We have discovered incredible things, made major adjustments, and just acknoledged people in past Monthlies. This is critical to the vision and implementation of our mission.

When these 15-30 minute meetings are complete, we then have a gathering with the people in the firm and their families. We order some food and just have a social event. We are now beginning to invite people who are going through the Freedom FastTrack to join us and meet the other members of the Board of Directors and just have a good time.

These are the things I love most about business. It gives me an opportunity to create events and implement ideas just like Monthlies and the Social.

Peace and Prosperity

Posted by Garrett in Killing Sacred Cows | No Comments »

A Producer Gathering

On August 3rd we are going to have our quarterly Accredited Network event. I am excited for the 11 different experts that are presenting. From 9-3 we will hear from an expert advisor in the Accredited Network every half an hour. These are some of the people that will be featured in the Economics of Soul Purpose book coming out later this year.

I always look forward to these events and this one is on my mind because Wednesdays I focus on the members of the Accredited Network and talk to so many of them. There is a great line-up on the Friday radio shows on Freedom FastTrack radio for the next several months. I encourage everyone to listen to the people that dedicate their life to being the foremost experts in their field.

We also have the pleasure of Roberto Monoco coming in to present from 3-7. He is a renown speaker and coach that is going to speak about influence. Last Accredited Network we had Ron Zeller as the guest speaker and I plan on bringing in an incredible person each time.

Well…this is what is on my mind this morning-be a producer.

Posted by Garrett in Killing Sacred Cows, People are Assets | No Comments »

Raising the Standard

I have chosen to raise my personal criteria and standard on a tool called the Risk Transformtion and Value Proposition Worksheet. This is a tool I created after some losing investments as I analyzed where I violated principle and how I could learn from it and transform those investments into something profitable. Recently I realized that most real estate that I have been involved in is not in line with my Soul Purpose. I had always believed in being productive in my businesses and storing that wealth in real estate for potential cash flow, appreciation and tax advantages. Now I am realizing that the real estate I want to own must elevate and utilize my human life value directly.

Shon Wilson, an accomplished contractor, developer, and really my personal friend, has just committed to be President of Gunderson Management. This is my real estate holding company. He is going to liquidate the properties that have any negative cash flow, regardless of tax advantage or potential appreciation. I know have a much better tax strategy than real estate- primarily make more money which is the best tax shelter in the world and also to utilize donations in a principled manner. Shon is now using his Soul Purpose to assist me and allow me to focus more fully on my Soul Purpose. This allows me to be a better steward over my real estate resources through his expertise and reporting system. This is no small task considering that I have over 100 properties.

I am not getting rid of all of my real estate though. For those of you that have been to the Engenuity and Freedom FastTrack building, this is fully engaging my passion and I have aspects that I can directly contribute to. As I mentioned in an earlier BLOG, I have also started a Foundations Insurance building in American Fork, Utah.

Shon can analyze numbers, create productive strategies, and take impossible projects to profit.

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From Idea to Concept to Value

One of the habits and practices that I have adopted is journaling. Now, this is not the type of journaling that happens the same time everyday and is about my feelings and stories (although I am not saying that is bad), it is about capturing ideas, phrases, experiences that I have learned from, and how I do business. I actually referred to my journal throughout the creation of Freedom FastTrack. It was amazing how many of the things I had written gave me the insight to bring the program together in a powerful way.

Journaling was the way I actually created the Freedom FastTrack Continuum, the names of all the processes, the Production Continuum, and many times it was sparked by conversations with my partners, retreats, or reading and events. The important thing was that I was able to capture and refer back to the ideas.

Another way I capture ideas, especially in the morning, is through a program called “Copytalk”. I am able to dictate messages to my team or myself anytime of the day or night and then it is e-mailed to the person that I specified. This is especially helpful at 5 in the morning or if I wake up at night and want to communicate with my team. They appreciate getting the copytalk vs. an actual phone call. I just have a speed dial on my phone and then dictate.

The key is to review and flag these ideas in order to bring them to the marketplace. It is nice to read my journal while waiting for an appointment or while waiting to get on a plane. It allows me to be more productive with time that can easily be frustrating for me if I don’t create these favorable conditions.

Capture then create (value that is).

Posted by Garrett in Killing Sacred Cows | No Comments »

A Good Practice

Taking the principle that people are assets and putting it into motion exists in a few different ways for me. One of the best practices I have lately is to talk with Ron Zeller, partner in Mental FastTrack, and Steve D’Annunzio, partner in Spiritual FastTrack, on a daily basis. I speak with Steve at 5:30 am and Ron at 5:30 pm. Being in constant communication is the best way for me to insure a productive relationship.

With Ron we can review what is happening in the company, see what is happening in each others lives, and commit to and support impossible games. Steve and I are able to do much of the same, but we especially create favorable conditions to refine and create content.

Another productive practice in relationships is to have direct conversations with anyone where there is a lack of clarity, potential frustration, or especially energy leaks. What I mean by energy leaks is when you think of someone and it doesn’t provide a good feeling or brings up a less than ideal memory in your mind. I have that with a few people and I am committed to being in communication with them this week. What I realize is that there was a reason in the past why we formed a relationship, plus they have a Soul Purpose and many amazing abilities, but it is critical to clear up any potential negativity to be able to fully recognize the best attributes in a person.

There is one thing that I want to make clear though, I will never intentionally sacrifice principle for any individual. This means that I don’t have fear to do what is right, even if it may create a situation where someone I know would prefer that I just do or say nothing. This happens in business quite a bit with investment recommendations that people are looking for or programs that they want my opinion on. I figure if they have to ask me if it is a good investment or idea- it probably isn’t a good investment or idea for them (yet). Our Human Life Value is what is critical in any situation, not just the situation itself. So this applies to investing- it is not about the investment, it is about the investor.

Just some thoughts on principle and perspective.

Posted by Garrett in People are Assets, Human Life Value | No Comments »

Production and People

Mondays are just those days where there is great opportunity for conversation and clarity. I was able to meet with about 15 people individually and another 20 people in board meetings. This allows for me to brainstorm, create direction, and be clear about what the vision and mission are and how to implement. Mondays I am able to spend time with those who run the companies that I am involved in. Any way or anytime I can empower them, the more productive they become and the happier I am. The team and people around me are just amazing. I love to spend time with them and to work on making a difference for anyone we come in contact with.

It is through these relationships that I am able to live my Soul Purpose and accomplish so much more- in a really fun way. Monday is about direction. With that direction and people in the right mindset, there is so much that can be accomplished in a powerful way.

Anything is possible if you don’t have to do it alone!!!!!

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