The Recession > Garrett B. Gunderson

The Recession

What is your personal economy like? Does a recession have to impact you? Can an interruption in production ever be a good thing? What are you aftraid of most?

To start with the first question, each of us has our own opportunity to doing something that the marketplace values. For some, it becomes a routine and complacency tees them up for an awakening. This awakening is usually when they are commoditized. An example of this would be the mortgage market. For quite some time, there has been low rates combined with low barrier to entry to deliver a loan. Some refer to this as the refi-boom. Many people could get a license and then show people how to lower payments. There was steady and increasing growth in the number of mortgage brokers due to the simplicity and demand. Hence, a routine began. People did what was “normal” for them and the money came. Then the rules changed. It was a quick and significant drop off for many. Others used it as a way to elevate what they delivered. Which type of mentality do you have and how are you going to choose?

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